Will your startup avoid disaster when going after a new market?

Always be aware of your atmosphere, your clientele, and your investment. I had to share this, we always have to think about the whole picture. My dad used to say "do it right the first time, or you'll have to do it again...in today's world it costs a pretty penny if your plan is not thought out thoroughly.

Four questions to answer before attacking a new market:

1. Who makes the decision to buy the product?
2. How do the decision makers choose?
3. How well does your product perform in relation to competitors on those criteria?
4. What capabilities does your company have that will enable it to keep winning as customer needs change and new technologies emerge?








http://www.inc.com/peter-cohan/4-questions-to-answer-before-attacking-a-new-market.html?cid=sf01001